The environmental impact of damaged products
Understanding
the role of packaging in environmental impact
The
total environmental impact of each e-commerce order is a result of all the
different factors. Manufacturing resources, primary packaging, distribution and
shipping cycle are all part of the total impact. For example, for a tablet, the
shipping cycle (the journey from the distribution center to the consumer)
represents approximately 2% of the product's total environmental impact. Of
that 2%, packaging materials comprise approximately 15% of the shipping cycle
impact, which is approximately 0.003% of the total environmental impact.
Doesn't
sound like fertile ground for improving sustainability, right? Wrong.
If
a tablet breaks during the shipping cycle because the right protective packaging wasn't used, that
tablet's environmental impact doubles.
The resources used to produce a replacement ship it
to the consumer, and returning the broken product can more than double the
product's sustainability impact.
Avoiding damage is often the most sustainable thing
a manufacturer can do when shipping products.
Even
a damage rate of 1% is unacceptable.
Many
manufacturers are willing to accept a "reduced" damage incidence of
1-3%. Accepting this percentage of damage seems inevitable, but it shouldn't
be. Every damaged product causes an unnecessary waste of environmental
resources and damages the relationship with the customer. One electronics
manufacturer sold more than 44 million tablets in 2018. If they accept 1% damages,
they are willing to risk losing 440,000 customers and doubling the
environmental impact of those 440,000 tablets.
Our
protective Packaging Company are
dedicated to designing and testing protective packaging solutions that ensure a
sustainable and secure shipping cycle.
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